I-IGTV ingaqashelwa njengezobuchwepheshe obuphazamisayo ezethulwe yi-Instagram ukuguqula isipiliyoni se-Orthodox TV ibe yisipiliyoni sokubukwa sevidiyo esiseduze nesimanjemanje.
I-YouTube isivele idumile ngokunikeza isipiliyoni sokubuka ividiyo yeselula.
Ngokwemininingwane yezimboni, Ukubuka i-TV phakathi kwabantu abasha kwehle 40% Ezikhathini zamuva.
I-YouTube, I-IGTV, Futhi amapulatifomu ahlukahlukene we-OTT abhekele kakhulu ukucwilisa ngenani lababukeli beziteshi ze-TV.
Ngase- 2021, Kulinganiselwa ukuthi 78% Abasebenzisi beselula bazobukela amavidiyo kuselula kumapulatifomu ahlukene.
Phakathi kwalawa mapulatifomu, I-IGTV izoba ngumdlali omkhulu.
Noma ngubani ku-Instagram angakha isiteshi se-IGTV.
Womabili ama-akhawunti webhizinisi nawomuntu siqu angavula isiteshi se-Instagram.
Umuntu angalayisha amavidiyo amade ku-Instagram IGTV Channel.
Ngokuvamile, ubude bevidiyo bungatholakala phakathi 10 imizuzu kuya 60 imizuzu.
Nokho, I-Instagram ithi akukho mkhawulo wesikhathi wamavidiyo.
Ungashicilela amavidiyo ubude njengoba ufuna.
Ukuba nesiteshi se-IGTV kuyasiza kumakhabethe we-Instagram.
Ngokusebenzisa amavidiyo we-Instagram, Ungabandakanya abantu abaningi ekhasini lakho le-Instagram.
Ngakho-kunjalo, Uma ucabanga ukuba nesiteshi sakho se-Instagram IGTV, Udinga ukwazi izeluleko ezimbalwa zokwakha amavidiyo ahlanganyelayo.
Nawa amanye amathiphu wakho.
1. Dala ividiyo nge-hook
Iningi labasebenzisi be-Instagram bakhululekile ngokubuka amavidiyo amafushane kule pulatifomu yezokuxhumana.
Lapho uthumela ividiyo ende ku-IGTV, Ababukeli baba nokungabaza kokuqukethwe kwevidiyo.
Udinga ukudlulisa ukuthi ukubuka ividiyo kufanelekile isikhathi sababukeli.
Ukukholisa ababukeli, Udinga ukubhala incazelo emfushane ye-IGTV Instagram Video Posts.
Incazelo kufanele inikeze ukubuka okuhle nokufundisa kokuqukethwe.
Ababukeli kumele bazi ukuthi yini abangayilindela kusuka kuvidiyo.
Encazelweni, Ungasho amaphuzu ambalwa abalulekile ukuze ababukeli bathole umbono ofanele wokuqukethwe kwevidiyo. Lawa maphuzu:
- Yisho abantu okufanele babuke ividiyo.
- Chaza ukuthi kungani umuntu ebuka ividiyo.
- Izinzuzo zokubuka ividiyo kuze kube sekupheleni.
2. Yenza ividiyo ibe mfushane futhi i-crisp
Nje ngoba i-Instagram ayinikezi isikhathi samavidiyo, Akusho ukuthi kufanele uthumele ividiyo ende engadingekile.
Ukugcina amavidiyo amafushane, klobisile, futhi okufundisayo kubalulekile kunokuba kudale ividiyo ende.
Ividiyo yakho kufanele ibe yinde lapho empeleni iyadingeka.
Ngaphandle kwalokho, amavidiyo kufanele agcinwe amafushane ngangokunokwenzeka.
Ngamabhizinisi, I-IGTV iyipulatifomu enhle yokuthumela amavidiyo wokuphromotha.
Ukubusa kwesithupha kokwakha amavidiyo wokuphromotha kuhlala kufana neplatifomu ye-IGTV nakho.
Gcina ividiyo efundisayo, -fushane, nokuzibandakanya ukuthola amabhizinisi amaningi kuholela kumavidiyo.
3. Shayela esenzweni sencazelo yevidiyo
Ekupheleni kwencazelo yevidiyo, Kufanele kube khona "ukubiza isenzo".
Udinga ukukhuthaza ababukeli ukuthi babelane ngevidiyo.
Ngokubiza esenzweni, Ungakhuthaza ababukeli ukuthi balandele imibono enikezwe kuvidiyo.
Amavidiyo wokuphromotha webhizinisi, ukubiza esenzweni kuyadingeka kakhulu.
Ukushayela esenzweni kuzokhuthaza ababukeli ukuthi bavakashele iwebhusayithi yakho yebhizinisi noma imikhiqizo yokuthenga.
4. Ingqungquthela yevidiyo noma izingxoxo ku-IGTV
I-IGTV iyipulatifomu enhle yokwabelana ngevidiyo yengxoxo nenkanyezi noma usaziwayo.
Iziteshi eziningi zezindaba ezizimele noma izindlu zemidiya zisebenzisa i-IGTV ukuthumela izingxoxo nabantu abahlukahlukene abaphawuleka.
Abantu bayakuthanda ukubuka izingxoxo ezinjalo.
Uma ufuna ukusebenzisa i-IGTV ngokuphromotha kwebhizinisi, Ukuthumela amavidiyo wengxoxo nakho kungakusiza ekunyuselweni kwebhizinisi.
Ungabelana ngengxoxo neklayenti lakho noma ikhasimende.
Ungabelana ngengxoxo nomnikazi webhizinisi noma umtshalizimali noma umlingani.
Amavidiyo wenhlolokhono ayabandakanyeka, Ikakhulu uma unesethi ethokozisayo yemibuzo ezandleni zokuxoxisana naye.
5. Faka imibhalo engezansi ukufinyelela abantu abaningi
Abantu bafuna ukubuka okuqukethwe okuthile, Kepha ulimi luba yinkinga.
Njengomshicileli wevidiyo, Ubuye uphuthelwe ababukeli abaningi abangajwayele kahle olimini lwevidiyo yakho.
Ngokushiya umgoqo wolimi, Kufanele wengeze imibhalo engezansi kumavidiyo.
Kungaba nezinketho zezilimi eziningi ezingezansi.
Ukuba nemibhalo engezansi kuzokusiza ukuthi ufinyelele izibukeli eziningi ezingaba khona kokuqukethwe kwevidiyo yakho ye-IGTV.
Isiteshi sakho se-Instagram IGTV sizothola ababhalisile abaningi abavela ezingxenyeni ezihlukene zomhlaba.
6. Khipha ama-Teaser amavidiyo we-IGTV
Ukudala ama-teaser kanye nama-trailer amavidiyo we-IGTV indlela ewusizo yokuthuthukisa ilukuluku phakathi kwababukeli.
Amathiphu kufanele abelwe ngokucophelela.
Bazonikeza umbono wokuqukethwe okuzayo kwevidiyo esiteshini sakho se-IGTV kubabukeli.
Lapho abantu befuna ukwazi ngevidiyo, Bajwayele ukubuka ividiyo lapho inguqulo ephelele ye-egcwele ithunyelwe ngumshicileli.
Lokhu akuyona iqhinga elisha lokubandakanya ababukeli, Kepha kusasebenza kakhulu.
7. Dala uchungechunge lwamavidiyo
Esiteshini sakho se-IGTV, Ungathumela uchungechunge lwevidiyo.
Esikhundleni sokuthumela ividiyo ende, Ungahlukanisa ividiyo ibe izingxenye ezimbalwa noma iziqephu.
Lapho kudalwa iziqephu, Udinga ukuhlela ukukhishwa kweziqephu.
Abantu bayakuthanda ukubuka amavidiyo angemude kakhulu.
Nakahloniphi, Ukuhlukanisa amavidiyo abe iziqephu ezahlukahlukene kuzogcina ilukuluku labasebenzisi ekuqukethwe kokuqukethwe kuze kube yilapho isiqephu sokugcina.
8. Iphinda futhi i-Predaps yamavidiyo
Lapho ukhipha uchungechunge lwamavidiyo esikhundleni sevidiyo ende, Kufanele usebenzise i-PrePAP futhi uphinde uguqule iziqephu.
Esiqeshini sokuqala, Udinga ukwengeza ukubekwa kwesiqephu sesibili ekugcineni kwevidiyo.
Ngesiqephu sesibili nakwekha, Udinga ukwengeza ukubuyisa kabusha kanye neprent.
Ukuba nama-redaps kanye ne-PRAWAPS kusiza ababukeli ukuthi bahlale bebandakanyeke kokuqukethwe.
Kuyindlela ewusizo yokuthuthukisa isipiliyoni sokubuka kubabukeli.
9. Isikhathi sokuthumela amavidiyo
Lapho uthumela amavidiyo ambalwa ku-Instagram, uzothola idatha ye-video analytics.
Udinga ukuhlaziya idatha ukuhlinzeka ngesipiliyoni sokubuka esingcono kubasebenzisi.
I-Analytics izokutshela isikhathi lapho inani eliphakeme kakhulu lababukeli babukela amavidiyo akho.
Ukuthumela amavidiyo ngaleso sikhathi kungaba yindlela enhle yokulanda ababhalisile abaningi noma abalandeli ngesiteshi sakho se-IGTV.
Ngakho-kunjalo, Udinga ukwazi isikhathi esingcono kakhulu sokuthumela ku-Instagram ukuze ulande ababukeli abaningi ngamavidiyo akho.
